TOCA: Reimagining the Internet Experience for a User-Centric Future

Introduction: The present-day internet sucks. It is bloated and anti-user, devolving as monopoly practices at the top force smaller sites downstream to engage in desperate acts of monetization and funnel capture. 90% of the friction we experience today is unnecessary. The web is in need of a radical re-architecting that renders websites obsolete.

The TOCA framework – Tokens, Objects, Contracts, and Agents – proposes an object-oriented paradigm to reinvent our online experience, eliminating the jumble of websites and introducing a holistic, user-driven digital realm.

1. Tokens: The Digital Backbone of Attention, Authentication, and Interaction

a. Attention Economics: In our information-saturated world, attention is a scarce resource. Tokens prioritize and quantify user attention, ensuring content relevancy and alignment with user interests.

b. Authentication and Security: Representing unique digital identities, tokens bolster secure, authenticated exchanges, streamlining access and simplifying user experience.

c. Tracking Digital Footprints: Tokens capture and reward user interactions, cultivating a vibrant, engaged online ecosystem.

2. Objects: The Dynamic Units of the Digital Universe

a. Embedded Interactivity: Objects, unlike static web pages, are innately interactive. They allow direct, meaningful interactions without the clutter of multiple web layers.

b. Cross-Platform Consistency: Objects’ portability ensures they can be integrated, shared, or reused across platforms, delivering a uniform user experience.

c. Tailored Digital Experiences: Objects can adapt to user specifications, aligning the digital realm more closely with individual preferences.

3. Contracts: Defining the Digital Rulebook

a. User Autonomy: Contracts dictate the terms of object interactions, providing users with clear, empowering boundaries for their digital exchanges.

b. Seamless Digital Synergy: By standardizing engagement rules, contracts enable fluid interactions between objects, tokens, and agents.

c. Composability: The true power of contracts lies in their ability to be linked or chained together, allowing for a sequence of actions to be performed. This composability ensures versatility and adaptability, facilitating complex, multifaceted digital interactions.

4. AI-Powered Agents: Extensions of the User in the Digital World

a. Intelligent Personal Curation: Leveraging artificial intelligence, agents proactively gather and present objects tailored to individual user needs, minimizing information clutter and elevating content relevance.

b. Evolving User Interfaces: Agents, while multimodal, translate objects to user interfaces, ensuring intuitive, efficient rendering. Operating beneath the interface layer, they function as multipurpose extensions of the user.

c. Autonomous Digital Dynamics: Agents autonomously handle tasks like object updates, token renewals, or contract enforcement, maintaining an ever-evolving digital space.

Historical Perspective: The RSS Precedent

The roots of the TOCA model can be traced back to the more rudimentary system of RSS feeds. The phasing out of RSS was not due to its ineffectiveness but was rather a strategic move for value capture and monopolistic control. This intentional sidelining of user-centric platforms has directly contributed to today’s cluttered, anti-user web environment, emphasizing the pressing need for TOCA’s adoption.


The TOCA framework signifies more than just a technical overhaul of the internet; it represents a profound philosophical shift towards user sovereignty. By centering on users and harnessing the power of AI-driven agents, TOCA envisions a digital future that is not just user-friendly but also user-empowering. As we navigate the evolving digital landscape, such innovative frameworks will be pivotal in sculpting an internet that resonates with user values and aspirations.